Our Story
About us
Whether it's a wedding, brand activation, corporate experience or cultural celebration, our role is to uncover the feeling behind the occasion and transform it into an experience people will remember long after the final guest leaves,
Our approach combines strategic planning with creative design, allowing us to guide every stage of the journey - from concept development and venue sourcing through to styling, production management and flawless execution.Â
For us, events are about creating moments that bring people together, strengthen communities, celebrate milestones and leave a lasting impression.
ABOUT
Who We Are
Our story
A Events was founded by mother-daughter duo Sonu and Muskan, brought together by a shared belief that the most meaningful moments in life deserve more than a standard event - they deserve thoughtful design, genuine connection and lasting impact.Â
With a combined background spanning luxury hospitality, business development, event management, community leadership and creative design, we created A Events to redefine what event planning can be.
Our Team
Get to know us
Muskan Saroya
Co-Founder & Creative Director
Sonu Saroya
Co-Founder & Director
Muskan's career has been built within some of the world's leading hospitality brands, including Accor, IHG and Hyatt Hotels, where she specialised in events, business development and client experience.Â
​
Having managed conferences, corporate events, accommodation programs and large-scale community initiatives, she developed a passion for creating experiences that are both strategically considered and creatively memorable.Â
​
Today, Muskan leads the creative vision of A Events, overseeing event concepts, brand storytelling, guest experience and design direction.Â
Sonu brings extensive experience in leadership, client relationships and community engagement, with a natural ability to build meaningful connections and create welcoming experiences.Â
​
Her passion for people, attention to detail and committment to excellence form the foundation of every event we deliver.Â
​
Together, Sonu and Muskan combine experience, creativity and genuine care to create events that feel personal, intentional and unforgettable.Â
to design and deliver thoughtful, beautifully curated events that bring people together, tell meaningful stories and create moments worth remembering.
Our mission
BEYOND THE EXPERIENCEÂ
At A Events, our purpose extends beyond the events themselves.Â
​
We are committed to supporting local creatives, independent artisans and community initiatives wherever possible, while creating opportunities that encourage connection, celebration and positive impact.Â
​
Because the most memorable experiences don't just transform spaces.Â
​
They transform people.Â
THOUGHTFULLY SOURCED
Every detail matters. We seek out suppliers, products and partners with care, ensuring each element contributes meaningfully to the story, quality and integrity of the experience.Â
SUPPORTING ARTISANS
We celebrate the people behind the craft. By collaborating with talented makers, creatives and independent businesses, we help bring unique ideas to life while supporting the communities that inspire them.
SUSTAINABLE BY DESIGN
We believe thoughtful design is responsible design. Through considered sourcing, intentional planning and a focus on longevity over excess, we strive to create experiences with purpose as well as beauty.Â
EMPOWERING COMMUNITIES
Our vision extends beyond the events we create. We are committed to fostering connection, celebrating culture and supporting initiatives that create greater opportunity for future generations.Â